The Japan Fair Trade Commission has recently called out U.S. search giant Google for its advertising search restrictions impacting Yahoo in Japan. The commission’s investigation revealed that Google’s practices were hindering fair competition within the advertising market. Despite Google’s claims of full cooperation with the probe, the commission found that the company’s actions were not in line with anti-monopoly laws. As a result, Google has been instructed to provide “valuable” search functions to Japanese users and advertisers, in an effort to level the playing field.
According to the Japan Fair Trade Commission, Google’s questionable practices have been ongoing for over a decade, spanning more than seven years. This prolonged period of unfair competition has caught the attention of authorities, leading to a three-year review period for Google to implement necessary changes. While there are currently no immediate fines or penalties imposed on Google, the company will be closely monitored to ensure compliance with the commission’s directives.
This scrutiny from the Japan Fair Trade Commission is not the only legal trouble Google is facing in Japan. The company is also embroiled in a lawsuit at the Tokyo District Court, where 63 medical professionals are seeking damages of 1.4 million yen ($9,400) for reviews posted on Google Maps. These legal challenges highlight the growing concern over Google’s business practices and their impact on various industries in Japan.
In response to the commission’s findings, Google has expressed willingness to address the issues raised and make the necessary changes to comply with regulations. The company remains a popular choice among Japanese users, but its reputation has taken a hit due to these antitrust allegations. Moving forward, Google will need to tread carefully to regain the trust of regulators and consumers alike, while ensuring fair competition in the Japanese advertising market.
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